Commercials

            Better late than never.  A move lobbying  for better and educational programs for children for TV has been going on lately  staged by concerned parents  to avoid further deterioration of  knowledge among kids. Welcome development indeed and rightly so  specially children are the ones mostly affected by different shows shown on TV.

Well, we could volunteer to be counted  in for that plausible never mind onerous crusade. But how about those commercials flooding incessantly on  TV shows eating up most of our time leaving us always more dazed reeling with all those smorgasbord of information instead of keeping us informed, updated   and educated. From all indication, it seems that viewers are the ones  left  shortchanged as we are left in the receiving end each time we sit and watch TV.

 It’s simply disgusting as we’re left to “No Choice” just staying  and hanging in there until you finished viewing your favorite news program or talks shows. Worst, notice how these giant TV stations have even the gall of conspiring against us viewers as they air simultaneously these commercials   as you change channel in a fishing expedition of getting more news. But look that what you  get instead are wide array of  more and more commercials extending your agony as you go back to an earlier channel where you left off.

There is no need providing statistics here.  Just count the  numbers and time eaten up by each commercials as you open your TV and you’ll  get what I mean. Normally news are delivered in three to five straight minutes. Expect the same or even more  time allotted  for commercials normally taking  five to ten infomercials in a row. Unfortunately, some of the early morning of replays of talk-shows are similarly flooded with commercials encouraging you instead to tune in to radio and or read relevant news straight on newspapers and or tabloid.  This seems to be the apt alternative specially that we could hardly afford maintaining prohibitive cost of uncut news or talk-shows in Cable Network.

It’s a crazy world but how I wish the situation is remedied and balance would be strike in favor of us viewers. But is this possible? I believe the answer is clear as the sunny day. No and never.  For try tuning in to government station and you get the worst as what you get are all praises that is dry, partial and  lousy TV programs. Reason that they pay that much showing those accomplishments in those big TV stations.

The basic principle and the bottom line  in every  communication is  message.  At least you should know the message you’re driving across to the receiver. I think that’s clearly in place  in TV. But the catch is, the ulterior motive which is profit they mixed up in achieving that goal bares it all the ulterior motive of these giant networks barely using their people in achieving that overriding goal.. Hence the graphics showing Kuya Kim top heavy squeezing all those information in very limited time and or hiring the services of spitfirish hindi tayo tatantanan Mike Enriquez dishing out those rapid and monotonous Biente Cuatro Oras news in a singsong manner. Why cant these giant network subjected him to vocal coaching to provide desirable tonecolor cutting his noisy and highly offensive delivery or just get the services of better alternate broadcaster.  Maybe, but no way unless they get another Mike Enriquez’ or Kuya Kim’s double, complete package –articulate, intelligent n ever mind having an offensive voice.

To become “The Almighty”, that’s what the paramount goal of  these  giant TV stations. They should read that Irving Wallace classic to see that it’s not acceptable  engaging in that kind of business squeezing the people in between sacrificing them in achieving that selfish goal. Instigating world events, even killing US president in a plane was the orgy of Wallace protagonist.  Unfortunately, it proved to be his last ditch effort as the conspiracy bungle in the end killing his Information Empire too in the end. This is of course  fiction. What we see in commercials are real. Therefore must be more lethal as it gradually taking its toll on us exploiting our gullibility making us innocent sacrifice of their greed for power